
In a July 30 post on the company blog, Google announced over one million users worldwide are using its online education suite of email, calendar, and docs. As we mentioned before, it is unlikely that Microsoft will be able to match this level of market penetration any time soon, although the battle is far from being won by Google. The real challenge lies in how Google will monetize this user base unaccustomed to commercial services. Nevertheless, this is an important milestone for learning technologies, especially due to the global reach of these services. We expect to see these online platforms continue to experience robust growth, especially as universities in the developing world begin to uncover their potential. With the market growing at such a rapid pace, it is primed for the entrance of a new major player. Will Microsoft or another company occupy this new space? Or will Google simply consolidate its dominance?
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